Munday + Cramer’s Marketing & Business Development Manager; David Williams is in the final leg of organising a major charity cycle ride on behalf of The Sick Children’s Trust. The event this June will present a team of cyclists from across the UK with a huge challenge; cycling from London to Le Mans, France (over 360 miles) in just 24 hours.
In September 2014, David’s daughter Aoife was born in Colchester, Essex. Unfortunately, she needed significant medical support having suffered very acute Meconium Aspiration Syndrome (ingesting waste into her lungs while still in the womb). As a result, she was transferred to the Neo‐natal Intensive Care Unit (NICU) at Addenbrookes Hospital in Cambridge for highly specialist treatments. David and his wife were provided with a bedroom and shared lounge and kitchen by charity The Sick Children’s Trust in their ‘Chestnut House’ home just feet away from the NICU unit. This facility gave immense relief, enabling David and his wife to spend as much time as possible with Aoife, and be on hand when there was a chance it might be the only time they’d ever spend with her.
Thankfully, Aoife made a complete recovery and is now a bouncy 18-month old with a bright future. However David was keen to use his marketing and organisational skills to create a large scale event to raise much-needed funds for the charity who supported his family in their hour of need. Ultimately a charity cycle ride was chosen as a popular route to involve more people in the event and the charity. David notes that “whilst staying in Chestnut House is free of charge, its costs the charity around £28 to provide a bedroom for one night. The Sick Children’s Trust relies entirely on voluntary income to meet this cost and I wanted to create something that would help to provide more families like us with that support; when they need it most”.
David continues “24 hours to Le Mans will be a huge challenge for our participants; cycling 360 miles in just 24 hours will be hard, but we have a great team”. The team will arrive at Le Mans just a couple of days before the world famous motor race at the Circuit de la Sarthe. Further information about the charity cycle ride can be found at www.24h2lm.co.uk and anyone wishing to offer their support to the charity can add a donation on the event’s Just Giving site here.